GIVE A KID A HAND

The first five years of a child's life are critical, the experts tell us. That's when their characters are formed. That's when caring counts. Someone to show them how to do things. Someone just to hold them. Unfortunately, for many of the world's children, that's just what they don't get. And society suffers as a result, because a deprived child has a lot less chance of growing up an adjusted adult. Some of us believe we can change things- or at least try. And we need your help. No, don't reach for your pocket. It's not your money — it's you we want. In your community there are dozens of ways you can make personal contact with kids and make a difference to their lives. Maybe you'll help one to read, to play a game, to learn to laugh. Maybe you'll just be the hand that holds out a little hope...

IAA - INTERNATIONAL ADVERTSING ASSOCIATION CELEBRATING 60 YEARS 1938 - 1998 NEWSWEEK, August 11, 2003. p. 59.

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